And everything was never the same.
NBA All-Star Jayson Tatum has done it all—Duke standout, two Olympic Gold Medals, an NBA Championship ring—and he’s only 26. But when it came time to launch his latest signature shoe, his quiet brand persona needed a spark. Enter Vince Staples—a man who speaks his mind.
Teaming up with Jordan Brand’s internal creative team, we developed a season-long film campaign that kicked off at the ring ceremony and will run through the playoffs. The approach playfully stands on the shoulders of giants: Mike & Spike.
More to come. Stay tuned.
Athlete Positioning Strategy, Film Concepts, Scripts, Art Direction, On-set guidance, Post Production Direction, Design, OOH Ideation.
Production: Scheme Engine, Edit: Modern Post, Color: Trafik, VFX: Foreign xChange, SFX: One Thousand Birds, Collaborators: Jordan Brand Creative Team, Featuring: Jayson Tatum & Vince Staples.
Quip made its mark as a DTC brand, but with the launch of their latest toothbrush innovation, The Ultra, they were positioned for the big league. They needed a product launch campaign that screamed 'category leader.'
Cue the mouth trumpet.
We avoided sterile lab coats and gingivitis monsters with a playful 'spokesmouth' driven campaign that gets audiences to reconsider their oral health while introducing them to this beautiful product and its many category-redefining features.
We may have also coined the term 'spokesmouth.'
Competitive & Platform Strategy, Creative Platform, Film & Photography Production, Campaign Design System, Stunt Ideation
Production: Florence, Edit: Church, Color: Ethos, Sound: Retail Space, Creative Cohorts: Quip Internal Team
Leading up to the Paris Olympic Games, we collaborated closely with Nike’s internal brand, creative and media teams to establish global guidelines for their OOH and digital campaign across all touchpoints.
Our work spanned traditional ad placements, bespoke supersized takeovers, best practices for social media, and an innovative approach to digital demand gen and CRM.
Then, we stepped back and watched as countries around the world activated this powerful and cohesive global campaign.
Cohesive design system, Comprehensive global playbook, Demand gen strategy & roll-out, Social media best practices, Digital innovation & level-up concepts, CRM global guidance, Cross functional collaboration and facilitation
Collaborators: Nike Creative, Media, Brand Teams, Photographers: Jacob Sutton & Cecilia Poupon, Implementation: Various Nike partners around the world 👏
Our team was challenged by featuring Nike Trainers with a fresh approach that falls between polished brand content and lo-fi UGC. The platform idea also had to help educate consumers about Nike's Zenvy and Go leggings while resonating with very different athleisure markets across APAC and LATAM.
We found production efficiencies by running three concurrent shoots in Tokyo and parallel-pathed website design, Spotify ad scripts, 3rd party retail toolkit builds, and more.
In the end, all assets ran not only Internationally, but also across Nike’s global channels. While the robust playbook we created encouraged 25 markets to make additional localized content.
Strategy, Campaign Platform, Scripts, Creative Direction, On location Film Director, Web Design (Front End Dev), Photographer, Edit, Post & Finishing Direction
Insights: Untapped, Japan Production: Push Media, Edit: Rock Paper Scissors NY, Color: Primary LA, Music: Universal, Creative Collaborator: Nike Internal
This is one of our favorite examples of blurry-lined collaboration. While working on a running campaign aimed at Gen Z women, we realized Nike's primary logo featured a man x8. Awkward.
Knowing Nike's belief in inclusivity, we asked if we could redesign it. We heard it wasn't likely because it was already running globally. We tried anyway and also altered each character's running position, allowing for stop motion and zoetrope animations.
Long story short, our wonderful client loved the new version and convinced the whole of Nike to replace the design worldwide. 👏👏👏
Design, Cultural Research, Illustration, Motion Design
Original logo from Nike
We helped Ember (of self-heating mug fame) help us all by introducing the World's first self-refrigerated, sustainable shipping box designed to protect essential medicines.
The long-form film headlined the press announcement, with shorter edits, stills, and gifs used across digital.
Film Concepts, Scripts, Storyboards, Art Direction, CGI Supervision, Voice Over Direction, and Edit, Post, Color Supervision.
CGI: Stept Studios LA, Edit: Lockt Editorial, LA
Dexter's Life Science Network provides a platform for researchers to find and collaborate with precision medical experts on matters extraordinarily complicated and Latin-sounding.
The platform is serious in theory, but friendly and approachable in practice. On a limited budget, we provided the guidance needed for the brand to carefully strike this same balance. We also helped design a bespoke character used across Dexter’s properties.
Brand Design, Brand Positioning, Tone Of Voice, Logo (refining), Front End Web Design, Start-Up Social Package, Character Design
Character CGI: Rave Growl, South Africa
Otoh stands for ‘on the other hand’. Not ‘only the oddest humans,’ but it’s also kind of true.
At Otoh our curiosity drives us to see things from the most, and least possible angles.
At Otoh, we believe that great creative makes the world go ‘round. And great partnerships enable great creative.
We like to learn lessons. Not form habits.
A curious crew who problem solve with world-class creative.
We’re an independent agency based in California, supported by a global network of expert collaborators.
Founders Matt Heck (ECD) and Janna Imrie (MD) built Otoh to combine global craft, in-house experience, and tech innovation. Our team blends strategic thinking with hands-on production, bringing together category experts and unorthodox creators who tackle problems from every angle. The result is work that's unique, human, and built to perform.
When you work with us, you’ll meet a team that’s collaborative, accountable, and genuinely invested in moving your brand forward.
And everything was never the same.
We’ve been called an ad agency, design studio, content creators, and our favorite, “good and very nice to work with.”
Our work challenges conventions and often blurs media boundaries, which inspired the name On The Other Hand (Otoh).
From social campaigns in Tokyo and real-world activations in LATAM for Nike, to global film launches for Netflix, Jordan Brand’s most-watched videos, and Quip’s best-performing campaign, we focus on creative thinking that connects the right audience at the right time.
When real problems meet crafted creativity, good things, and sometimes Rosé in France, tend to follow. The leadership team’s work has been recognized by D&AD, Cannes, LIA, The One Show, The Webbys, and the Effies, while driving results for some of the world’s most ambitious brands.
We’re a solutions studio. What does that mean?
You can bring us a brief and we’ll execute against it. We’re creators at heart. But we work best when we’re part of the problem-solving from the start.
With international experience across tech, editorial, production, and marketing, our model is built to flex. Once we understand the challenge together, we shape a custom approach to strategy, creativity, and production, not a one-size-fits-all process.
Our collaborative methods have us partnering with in-house creative teams, leading project-based productions, and supporting long-term brand programs on retainer.
Let’s discuss the right approach for your goals.
Your friendly neighborhood global locals.
Founded in California, our work launched across four continents in the first six months.
Our nimble, cross-functional team is supported by a close-knit network of world-class collaborators who plug in exactly when and where each project calls for it.
We believe global perspective isn’t a bonus, it’s the baseline. A mix of cultures, markets, and mindsets keeps our insights relatable, our execution distinctive, and our ideas refreshingly human.
The marketing funnel is fragmented.
Audiences meet brands anywhere, anytime. The best work builds love and drives sales, often in the same moment.
Otoh was built for this reality. Our model helps brands connect long-term brand building with short-term performance so creativity works harder across every touchpoint.
We work with teams who value collaboration, not ego, and shared wins over politics. Together, we make better work, faster, and with more fun along the way.
At Otoh, we're here to help. We understand that the best initiatives are often the least funded. So if you're helping the planet, progressing humanity, or otherworldly goodness, please get in touch, and we'll see what we can do to help.